Co-Founder & Strategy Director, Nathan Fulwood, shares four quick, easy, enjoyable exercises that will help you flesh out your idea into something you (and potential collaborators) will have more confidence in.
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In this post, Nathan Fulwood, Co-Founder & Strategy Director, discusses the value of brand archetypes and how to incorporate them into your brand planning process.
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At CreateFuture, we pride ourselves on working fast. For us, quick doesn't mean dirty. It means finding and tackling the hardest part of the problem first, so that you can learn, de-risk, and move forward with confidence.
I found a great example of this in a surprising place, and it involves a talking hamster.
Read MoreA solid, inspiring and shared understanding of your company's brand - its purpose, its values and how it should be expressed - is essential if you want to think ahead, act consistently and empower your teams.
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