Posts tagged creative process
The BreakFast Sessions: Encouraging teams to take creative risks

As we search to be innovative, to build dynamic, creatively minded teams and businesses that can compete in constantly changing environments, what skills, mindsets and ethos must we embrace to create a confident culture?

I recently had an hour talking with Don Smith, Strategic Creative Director at Expedia.

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The BreakFast Sessions: Keep Moving – Creating a culture of innovation within a heritage brand

Transport for London (TfL) are not only custodians of one of the world’s most recognisable and iconic brands, but they also provide products and services that are relied upon by millions of people, every day of the year, to live their lives. Co-Founder & Managing Director, Jessica Mullen, led this BreakFast Session with Hanna Kops, Head of Experience at TfL, covering heritage bran insights and experiences in the creative process, building high-performing, collaborative teams, and designing and delivering customer-centric products.

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Working fast & prototyping talking hamsters

At CreateFuture, we pride ourselves on working fast. For us, quick doesn't mean dirty. It means finding and tackling the hardest part of the problem first, so that you can learn, de-risk, and move forward with confidence.

I found a great example of this in a surprising place, and it involves a talking hamster. 

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