The Google Ventures Sprint process is a great tool for solving complex problems using design thinking in 5 days. But does it work for coming up with creative ideas? The short answer is: yes!
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How organisations are working with agencies has changed dramatically. It’s one of the reasons we started CreateFuture - to better meet the needs of senior marketers because we felt that agencies or consultancies weren’t.
Read MoreI’m sure many of you have read Forrester’s recent report titled ‘Agency Holding Companies need a brave new business model’.
Lots of interesting points, not just the WPPs and Publicis of the world…
Read MoreA wedding, one engagement, one baby, a 30th, a 40th, four house moves, two office moves, 62 projects, 23 clients, four countries, a divorce and two referendums - a lot can happen in two years.
Read MoreCreateFuture recently turned one - we made it! And we made it relatively unscathed. At the end of a busy year it’s nice to stop, take stock and reflect on what we’ve achieved.
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