For CreateFuture and many other like-minded businesses around the world, March is B Corp month.
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Why did CreateFuture choose to be a purpose-led business in the first place?
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In September, we brought together industry leaders from across the UK to share ideas at our first design and innovation conference, Catalyst22. The conversation centred around four topics: Impact, Building Capability, Leadership, and Innovation Culture. In our Part 1 recap, we explore how diversity can have a tangible benefit for business.
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Our Strategy Consultant Sophie believes that research is misunderstood as a process. But research underpins insights into new ideas, which is key for problem solving in a business. Read her insights on the importance of research, insights and ideation.
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Our MD & Founder, Jessica Mullen has been chatting to senior leaders across industries and shares five tips to help you navigate uncertain times, such as focusing on effectiveness, reviewing your roadmap, and auditing your team’s stress levels.
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Co-Founder & Strategy Director, Nathan Fulwood, shares four quick, easy, enjoyable exercises that will help you flesh out your idea into something you (and potential collaborators) will have more confidence in.
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In this post, Nathan Fulwood, Co-Founder & Strategy Director, discusses the value of brand archetypes and how to incorporate them into your brand planning process.
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