Our Strategy Lead, Gareth, shares his best tips, tools and templates to help you write a robust creative brief that will set your project up for success.
Read More
Jesse, one of our Senior Strategists, talks about the value DIY user research can bring to a project and gives some top tips on how you can start including it in your process.
Read More
Our Strategy Lead, Gareth, shares a few tips and provocations that will keep you on your toes when it comes to working with consumer insight.
Read More
For as long as I can remember I’ve preferred to work with other people to solve problems. It led me to a personal mantra of ‘Everyone, All Together, Early On’. I take no credit for that line, as I’m sure I heard it many years ago - but the origin has been lost to time. I used to think the reason I included people when problem-solving was to have lots of intelligent people working on the same challenge. After all, two heads are better than one - right?
Read More
One of the founders, and Strategy Director, here at CreateFuture has this great saying ‘Creativity is a mindset, a process and a tool - it can be taught and it can be learned’.
Read More
Our Strategy Lead, Scott, will be writing a series of posts all about how to build creativity into your practice to drive innovation, customer loyalty and growth. He’s calling this the ‘Creativity in Practice’ series.
Read More
Co-Founder & Strategy Director, Nathan Fulwood, shares four quick, easy, enjoyable exercises that will help you flesh out your idea into something you (and potential collaborators) will have more confidence in.
Read More
In this post, Nathan Fulwood, Co-Founder & Strategy Director, discusses the value of brand archetypes and how to incorporate them into your brand planning process.
Read MoreA solid, inspiring and shared understanding of your company's brand - its purpose, its values and how it should be expressed - is essential if you want to think ahead, act consistently and empower your teams.
Read More