Creativity in Practice

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Our Strategy Lead, Scott, will be writing a series of posts all about how to build creativity into your practice to drive innovation, customer loyalty and growth. He’s calling this the ‘Creativity in Practice’ series.

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I was talking to one of our clients a few weeks ago, and they said “you guys are like the Penn and Teller of consultancy, you show us how the magic works”. I love that. I’ve always felt a void in the world of design and innovation - that a lot of it was hidden away, or a secret that no one tells. 

One of the initial things that drew me into my tenure here was that it didn’t feel like Fight Club. There were no secret doors, handshakes or whispers behind clients’ backs. Just honest, dead smart folk who wanted to solve difficult challenges and show their clients how they could do it themselves. 

I’ve been here for 2 years now, and I’d love to share some of that Penn and Teller magic. 

Creativity and Strategic Thinking aren’t something you are born with. They can be taught, learnt and put to work. During this series of blog posts, I’ll share some of the things we do, that can help you be more strategic, creative, and successful in how you approach your brand, product or experience planning.

So, with that in mind - here’s my first of three articles: How to Have Great Ideas