Introducing our research partner, ImpactSense

Everyone has their blind spots. We’re all in our filter bubbles. The only way you can know what something thinks is to ask them, or even better, walk a mile in their shoes. It’s for this reason we’ve always been keen on research at CreateFuture. We’ve always run projects with research to ask users what they think. We always learn something. It's always unexpected, and there are many projects where we did something different as a result. 

This is why we've formed a partnership with insight agency ImpactSense. In recent months, they've helped us learn everything from the branding preferences of students and academics, through to what Scotland is worried about in 2021. The partnership will allow us to incorporate more insight for our clients, at both a quantitative and qualitative scale. 

“This year, where uncertainty is the rule rather than the exception, we all need to make sure we don’t assume what the public think. Together, CreateFuture and ImpactSense can help you make confident decisions.”

– Neil Major, Research and Insights Lead

This will mean we can (to name just a few examples)…

• Generate new insights before the creative work starts, giving us a competitive edge

• Survey customers during a sprint so we can answer questions and get feedback during the work

• Conduct in-depth surveys that validate solutions

• Find new areas for development and innovation - and then create solutions in sprints

Neil Major, Research and Insights Lead at CreateFuture said, “It’s always surprising what people think. In those surprises lies insight, and in insight lies opportunity. So, the more we know about our clients' customers, the more value we can create for them, and working with Impact Sense will give us a greater range of ways to do this” 

Stuart Whyte, MD of ImpactSense says: “Knowing what your customers really think has always been the key to keeping ahead of your competition, and the recent pandemic has made this more important than ever. We are working closely with agencies and their clients to make sure they can keep pace with what their customers need from a service experience. Our partnership with CreateFuture is about providing a winning combination of insight and creativity in fresh and innovative ways to drive a positive difference in your customers’ lives and the business impact you need” 

We’ll be offering all of our clients the option to try out our new extended capability shortly. 

This year, where uncertainty is the rule rather than the exception, we all need to make sure we don’t assume what the public think. Together, CreateFuture and ImpactSense can help you make confident decisions. 

Working with ImpactSense gives us a wide range of ways to gain responsive qual and quant insight, through surveys, vox pops, in-depth interviews and more. We’ll be discussing these options with clients at the outset of all our projects, but if you’re interested in engaging in some proactive research, please get in touch.